Recently had the pleasure to work for Hyundai’s #BecauseFootball World Cup campaign. I was tasked to create six Football fan illustrations with corresponding quotes. This was a total departure from what I usually work on so it was extremely exciting and rewarding to be given a chance to experiment a little. very happy with outcome.
I am asked quite a lot to post more process work so attached are the corresponding process gifs. Posted only four of the most interesting ones due to upload limit. Accompanying them are my notes to the AD throughout the process.