Daniel Nyari is a New York City based Illustrator and Graphic Designer. He enjoys Football, Avant-Garde Cinema, Heavy Metal, and Nutella. He wants to make art that looks like it was made by a computer that thinks it's human Visit his personal website.
When i first heard about the MLS redesign earlier this year I decided I would play around with some ideas. I knew I wanted to take my usual approach of stripping elements and reduce the brand to its essence but I had no idea the final product unveiled today would come so close. If not in design, in ideology.
I wanted to remove the literal ball and cleat from the original logo and make it an empty container for what the league represents going forward; growth as an organization that places emphasis on its clubs and fans primarily. To do that I wanted the main logo to be flexible and adopt the colors and tags of each club and function as an extension of the root MLS brand.
I absolutely love what the MLS has done with its rebrand. I am extremely pleased (self aggrandizingly so) that it was so close to what I wished it was and as a fan of the MLS I am thrilled to know that the organization is very much looking to the future and using design to communicate its message in what is hopefully a very prosperous future for American soccer.
A small recap of the amazing MLS All Star Week in which we at FutbolArtistNetwork played a great role in its branding working closely with MLS and Microsoft to outfit the Nines Hotel with an art gallery of our MLS Insider pieces as well as working with Wood Sculptor Bob King to create a life-sized Player Sculpture which stole the show in Pioneer Square. Moreover my illustrations were featured on shirts, bucket-hatds, pedy cabs, postcards, banners, walls that decorated the entire city.
Nerea Palacios of Iwanttoworkfornike fame have been working on a project for the last month that tries to reinterpret the football jersey through the possibility of a more democratic process than we familiar with from clubs in giving fans a say in the design process from beginning to production.
We are calling it SUPPORTERS. Football Jerseys for the Fans. By the Fans. We have officially launched an indiegogo campaign that details the history and process behind this project.